I was incredibly fortunate to work with Ringan on many projects. He gave me my first break into composition back in 2008, so to say he was pivotal in my career is an understatement. In the world of commercials he was completely unique – a true master of his craft; concise in his direction; respectful of creative freedom; honest but kind in his criticism and an all round lovely fella. He is very dearly missed.

Scroll right to see selection of our work together…

The Guardian Open Journalism / BBH (Bartle Bogle Hegarty London)

This Cannes Gold Lion commercial is superbly crafted and is metaphoric storytelling at its best and most powerful.

Besides motivating a huge online discussion about civic rights and social responsibility, the commercial also served as a catalyst for many academic studies. Years later many advertising professionals still regard the Guardian’s ‘Three Little Pigs’ as the most influential and impactful commercial of the decade.

PLAY

Miller Lite / DDB, Chicago, USA

Miller Lite’s ‘Followers’ was conceived and produced for viewing during the USA Major League Baseball (MLB) 2019 World Series championship’s live broadcast.

Directed by Ringan Ledwidge, the commercial amusingly dramatises what would happen if social media followers literally rocked up at one’s front door and commenced a physical, momentum gathering pursuit in an urban street chase.

PLAY

PUMA / DROGA5

Droga5’s spot for Puma, 'After Hours Athlete', introduces a nocturnal set who embody the resolve of seasoned competitors and optimistic spirit of youthful players. 'After Hours Athlete' is a long day’s night of recreational sport scored to a sage VO that recognizes the beauty (and fleetingness) of being in the moment. Ringan Ledwidge directs this fresh-faced cast who navigate with ease through an urban playground.

PLAY

Audi / Venables Bell & Partners, San Francisco, USA.

Directed by Ringan Ledwidge, the commercial was produced to coincide with the 2016 telecast American presidential debates.

Audi’s timing was perfect and audiences loved the topical theme of the story’s dramatic exaggeration that depicted the unfolding mayhem in reverse order.

PLAY

Lynx/Axe Male / Bartle Bogle Hegarty (BBH), New York, USA

Directed by Ringan Ledwidge, with special effects by ‘The Mill’ studios in USA, New York, this surreal, dream-like story features movie actor, Kiefer Sutherland. He reminisces about his school days and Susan Glenn, the girl he had a crush on, but regrettably never had the courage to approach.

The integrated campaign was filmed over three days in Los Angeles and set in the eighties with slightly de-saturated colour images that recall the tonal values of Polaroid photographs of that time.

PLAY

Hovis Bread / Miles Calcraft Briginshaw Duffy, London

Ringan Ledwidge directed this cinematic 122-second commercial that follows the journey of a young boy through 122 years of British history, from the establishment of the Hovis brand in 1886, to the eve of the millennium celebrations. Many consider the short film to be the best British commercial ever made.

The commercial received dozens of industry awards but the most important acclaim came from the brand’s engaged public audience when in 1999 they voted ‘Go On Lad’ to be the best television commercial of the decade.

PLAY

TRAINLINE / ANOMALY

A funny little spot from Anomaly and Rattling Stick featuring the slickest commuter known to man. It still makes me laugh.

PLAY

BANK OF AMERICA / LEO BURNETT

Filmed during the pandemic, 'Commencement' was created in hopes of leaving viewers feeling more confident, reassured and ready. Created by Leo Burnett Chicago in partnership with Groupe Connect - Leo Burnett’s first work for Bank of America - this spot is a lesson in how creative decisions can work in service of the message it imparts.

PLAY