Winner: Music & Sound Awatrds 2013: Best International Commercial Composition

Directed by Rattling Stick's Ringan Ledwidge, the commercial aims to illustrate the Guardian's new model of journalism by recognising all of the different ways in which people consume news in the digital age. The spot premiered across the Channel 4 network at 10.10pm following an on-air teaser campaign, and remained exclusively on the channel.

  • Agency: BBH London
  • Producer: Davud Karbassioun
  • Creative Director: David Kolbusz
  • Creatives: Matt Fitch & Mark Lewis
  • BBH head of strategy: Jason Gonsalves BBH team director: Ngaio Pardon BBH team manager: Alex Monger BBH team assistant: Katie Burkes
  • Production Company: Rattling Stick
  • Director: Ringan Ledwidge
  • Producer: Chris Harrison
  • Director of Photography: Franz Lustig